 1.
What can an Ad Agency do for me? |
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| The ad agency that you choose to work with
should provide all the necessary services to properly manage
your advertising and marketing program. Each situation varies
but depending on your goals, present needs and capabilities,
this may include the following: |
- Analyzing your current problems and opportunities
-Analyzing your past efforts and their effectiveness
- Recommending effective marketing plans
- Developing a creative and effective message
- Ensuring maximum efficiency in the media planning and
buying that will be used to send out your message |
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| 2.
What benefits does working with an Ad Agency give me? |
|
| To get the most value out of your agency,
make it a partner in every aspect of your business—from
what you name it to how you sell it. That said, a truly flexible
agency can be an "as-needed" resource you "turn
on" when you need it and "turn off" when you
don’t. For many advertisers, the agency works as an extension
of their own marketing department. For some, it effectively
becomes the marketing department. Every situation is unique,
but an agency typically brings to the table the following attributes: |
- Smart, innovative people
- The ability to turn strategic, creative ideas into
persuasive marketing communications
- An objective, third-party perspective free of
internal politics and bias
- Insights gained from experience with the way
people research and buy products
- Open Minded ideas.
- Knowledge of the various media outlets and how to
get the best return-on-investment (ROI) for your
advertising dollar
- An integrated, 360-degree approach to
marketing you might not get from a firm specializing
in a niche area (e.g., a direct-mail house alone, a radio
station alone, Web development firm alone)
- Accountability—Agencies know they are hired for
good work and fired for bad work. That keeps them
on their toes and ensures you get are getting their very best. |
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| 3.
Can’t I just do all this stuff myself? |
|
| It's really a question of weighing what
you do best and what an ad agency does best. After looking at
the pros and the cons, many companies decide that it's smartest
and very cost effective to form a strong relationship with a
good ad agency. |
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| 4.
Can I place living image? |
|
| No. We deal with non-living image. Its
product based marketing and we strictly follow Islamic advertising
rules. |
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| 5.
How do you find the right Ad Agency for me? |
|
| The first step is to map out your goals
that you would want met with the ad agency. Clearly stating
your objectives in writing is a the best way to relay your thinking.
And, it creates a starting point on which you would use when
evaluating ad agencies. |
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| 6.
How can get the most out of my Ad Agency? |
|
| Here are a few of the keys to getting the
most from your agency: |
- Set high standards
- Set goals based on a broad internal understanding
of what your marketing is designed to accomplish
- Communication across the board, keep those lines open
- Have as few approval levels as possible
- Recognize that when you work as a team
with your agency, your agency will like to work with
you—and it will show in your advertising
- Have highly skilled people on your side of the table |
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| 7.
How do I measure the results of my advertising campaign? |
|
| Advertising effectiveness can be measured
using quantitative and/or qualitative techniques. The way you
go about it depends on what you are trying to measure. Are you
interested in building broad awareness for your brand? Do you
need sales leads for your reps? Are you in a direct sale mode
where you need to make the phone ring? Determining what you
want to do will shape the way you go about evaluating effectiveness
of your marketing efforts. Once you know that, it may be a matter
of analyzing the number and types of leads you’re getting
from your ad program. Or, you may want to "take the market’s
temperature" using brand awareness surveys to evaluate
your brand recognition. Anecdotal evidence is another way to
measure success. Are your salespeople finding that their reputation
precedes them? Do customers know your company and what product
they are selling before they arrive on their doorstep? If so,
your advertising is probably hitting the target. |
| One of an agency's roles is to help you
form realistic and appropriate measures of effectiveness. Remember
how the Internet brought a whole new set of metrics into play?
Suddenly, companies could get instant feedback on which banner
ad was driving the most people to click through to their website.
While it may have appeared to be the holy grail in evaluating
advertising effectiveness, it turned out not to be so. Click-through
can be one way of measuring effectiveness, but it is only one
way. Companies now look at not just click-throughs, but at branding
and the power of the Web to help make or break a company’s
image—the measure of a company being in the eyes of the
beholder. |
| By helping to bring a proper perspective
to your marketing strategies, means and goals, we will work
with you to develop a useful measures of effectiveness and marketing
success. |
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| 8.
How do I figure out what my budget should be? |
|
| Historical spending is one way to set an
ad budget, but not the best. Percent-of-sales is another approach,
but should be guided by factors like company size and product
stage (maturity). Another method is the task at hand approach
whereby a list of goals drives a list of strategies which in
turn drives a list of tactics or tasks. Each task is then assigned
a cost and the sum is a budget. |
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| 9.
Who is New Age Media Concepts? |
|
| New Age Media Concepts is one of the premiere
and most innovative advertising and marketing companies in the
US today. We provide our clients with quality advertising services,
strategic marketing and media planning services, effective media
and public relations services. We work closely with our clients
to help them reach their realistic goals both today and in the
future. So whether you are a publicly held company or a privately
held company our public relations services can be an asset to
your company, whether you have a huge company or a small company
we can be an asset to your company. Our belief is if you build
on a solid foundation you build brand strength. |
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| 10.
Can New Age Media Concepts help my company? |
|
| Yes, New Age Media Concepts can be an asset
to both publicly and privately held companies. We provide our
clients with advertising, media planning and buying, marketing
and public relations services to ensure a successful campaign.
We work closely with our clients and become their marketing
department in some cases. It's our job to work with our clients
to help build their business through strategic planned advertising
and marketing plans. |
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| 11.
What makes New Age Media Concepts right for me? |
|
| To us each client is an important client,
no matter how big or small. We always have an open line of communication
with our clients that allows them to relay any ideas or concerns
that they may have. We work not only to develop good advertising
creative but to develop creative that leaves a lasting impression,
this is essential in the brand building process. We are in tuned
to our clients prime audience, we make sure that anything developed
is geared towards reaching our clients objectives. Keeping in
tuned to our clients competition is also essential. |
| We bring more to the table then just advertising
creative, we bring to the table our knowledge in effective media
planning and buying, marketing, media and public relations.
This allows us to launch a campaign that will get results. |
| So is New Age Media Concepts right for
you?, well if you are looking for a solid and innovative ad
agency that will fight tooth and nail to ensure that your campaign
is a success, then we are right for you. If you are looking
for an agency that is in tune to product and brand life cycles,
then we are right for you. If you are looking for effective
advertising solutions and innovative methods, then we are right
for you. |
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| 12.
How is my advertising account team structured? |
|
| We surround surround each advertising project
with a team consisting of the right people to get the job done.
Need media exposure? we can do that, Need a speech or a press
release written?, not a problem, Need a Marketing strategist?
Bingo, Need Web design?, Sure thing, Need Television creative?,
but of course, Need a winning team on your side?, Look no further.
We have all that right here. |
| We also understand that there may be instances
that we won't have a certain resource that may be needed for
a campaign. This is when our strategic alliances come into play.
Maybe your campaign calls for some audio production work, or
a good printer, maybe you need a good writer. Or perhaps you
need an illustration in a very particular style. Possibly a
model for a photo shoot. Our network of talent, freelancers,
photographers, programmers, etc. can be a major resource for
our clients. |
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| 13.
How do you charge for your services? |
|
| Like any business, we make money by satisfying
a need. The actual methods by which we are compensated vary
depending on our business relationship with any given client.
Often, we begin working with someone on a project basis—specific
work for a set price. As more and more of the agency’s
services (e.g, public relations or media analysis/planning/buying)
come into play, the nature of our relationship often grows into
a fee-for-service model in which the agency is paid on an hourly
basis. Or, in cases where we and the client agree there’s
a good fit with long-term potential (and we want to make it
even better), we’ll prepare a letter of agreement that
spells out all the terms of the relationship. This agreement
may include a monthly retainer fee. The benefit of this arrangement
is much like that of having a utility’s budget plan: you
know exactly how much is budgeted each month for those services. |
| At the end of the day, whether we're compensated
on a project, or hourly basis, through media commissions or
through a retainer, the acid test is simple: if you feel you
got what you paid for, the compensation arrangement is working.
In order to have long term client relationships, our success
lies in providing good performance for good value. |
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| 14.
Can I just use your Media Planning and Buying Services? |
|
| Yes, we will work with you on developing
an effective media plan and handle all the media buying for
you as well. |
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| 15.
Can I just use your Media and Public Relations Services? |
|
| Yes, we will work with your company on
its public relations campaign, we will work on generating media
interest for your company or product. |
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| 16.
Can we just use New Age Media Concepts for just one of our products
advertising campaigns? |
|
| Yes, we will work with your company in
building brand awareness for your product. |
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| 17.
What my first step? |
|
| Either call us at +92 42 6312 590
or email us either through our website or at info@navicoads.com |
