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| Printing
and Packaging- Brochure Printing |
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A glossy full-color brochure, sell sheet
or flyer is a sure-fire way to showcase your business or product.
Brochures can be used to build an image for your company, promote
an event, update product spec's, or for a hundred other purposes.
In the Internet Age, a 4-color glossy brochure helps distinguish
"real" companies from "wannabe's." See "How
to Write a Super Brochure" for some tips.
Brochures come in three standard sizes, 8-1/2x11, 8-1/2x14,
and 11x17. An unfolded 8-1/2x11 is often used for product sheets,
or tri-folded for a company brochure. Many companies use an
11x17 brochure, folded in half, as an economical product catalog.
If you want half- or third-cut sheets, please see the Statement
Stuffers page.
All brochures and flyers have 4-color printing on the front.
The second side can be ordered blank, or printed with black
ink or 4-color process. Plus, we offer an aqueous coating option.
Aqueous coating is even glossier than varnish, and it adds scuff-resistance.
It is great for giving that "rich" feel to your piece,
and for protecting it in the mail.
We can mail your brochures directly to your customers and prospects.
See our Mailing Services Guide page for details on how we can
save you time and money on your direct mail brochure project,
with your choice of bulk mail or first class mail options. Or
call us with any questions on your mailing! |
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| How
To Make A Super Brochure Or Mailing Piece |
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| 1- |
Put
your selling message on the cover.
This is the most important rule of all and,
curiously, one that is little followed. The
cover of a brochure works like a headline
of a print ad. Four out of five people never
get beyond it. If you depend on the inside
pages to make a sale, you are wasting 80%
of your money. |
| 2- |
Insist
on a "family resemblance" with your
advertising.
Develop a theme for your marketing plan and
carry it throughout your ad campaign. |
| 3- |
Use
a single illustration on the cover.
Research suggests that one large illustration
is more effective than several small ones.
Illustrations with story appeal that involve
the reader add impact. |
| 4- |
Select
pictures that tell a story.
The right photographs can often express your
positioning better than words. |
| 5- |
Always
caption photographs.
Next to the cover, captions are the best-read
element of any brochure. |
| 6- |
Don't
be afraid of long copy.
If people have bothered to write or express
an interest in your brochure, they are prospects
for the product or service you are selling.
Tell them everything they need to know. |
| 7- |
Spotlight
the important facts.
Remember that one of the most frequent criticisms
of brochures in general is that they "do
not give enough facts." Tell consumers
what is included, what are the costs, what
are the hours. Graphic devices can help to
spotlight important information. |
| 8- |
Use
photos instead of drawings.
Research says that photographs increase recall
26% over drawings. Photographs suggest reality
in the readers mind. |
| 9- |
Make
your brochure worth keeping.
Give your piece longer life, and longer selling
power, by encouraging the consumer to keep
it handy. |
| 10- |
Give
your product a first-class ticket.
In many cases, the brochure is your product;
the "salesperson" who represents
you to the customer. Make it as good as your
finances will allow. |
| 11- |
Ask
for the order.
What action do you want the reader to take?
Write, call, return a card? Every piece of
literature must contain a clear call to action.
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| Customer Samples |
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| Client:
NAT (New Age Technology) |
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| Client:
Audiology Centre, http://www.audiologycentre.org |
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| Client:
Heco Sales |
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| Copyrights
© 2002-2006
All Rights Reserved. |
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